Credit: Fast Company, Pequeño Editor
If you need one more reason to get your children to read, Pequeño Editor has come up with a solution to make reading not just intellectually beneficial, but also environmentally educational.
Titled Mi Papá Estuvo en la Selva (‘My Father was in the Jungle’), the book – which has been made available in its standard format for quite a while – has recently been given a redesign to remind readers of resource conservation. The ‘resource’ in this case is trees, which are cut down to make books.
With each page printed with non-toxic inks and sown with seeds of the jacaranda tree, readers of the children’s book are encouraged to water the book cover to help the seeds germinate, before planting the book in a garden once the seeds have sprouted. To quote Raquel Franco, editorial director of Pequeño Editor, the book is a metaphor that “everything we read also takes root in us and is part of our mental library, our culture, of who we are as people”.