Credit: Kromkommer
Did you know about 3,200 tonnes of food is wasted and dumped
into the landfills in Hong Kong every day? If that doesn’t appall you, know
that 30% to 50% of all the food in the world goes to waste, while 1 billion are
starved. What you may not know is that approximately 5% to 10% of fruits and
vegetables are wasted because of their looks – yes, thanks to an obsolete EU
legislation that restricted the sale of wonky vegetables. But as awareness of sustainable
development picks up the world over, individuals and nations are devising ingenious
or pragmatic ways to rescue food waste, as an attempt to conserve the earth’s
resources and create a sustainable future. First there was France’s
unprecedented ban of food waste in supermarkets, and then there’s this brand
called Kromkommer.
Literally ‘crooked cucumber’ in Dutch, Kromkommer is a brand
started by two girls, Jente and Lisanne, who, when attempting to seek solutions
for major environmental issues such as climate change and food waste, started
collecting fruits and vegetables that were dumped because they were too small,
too big, too crooked, had a funny shape or were unsold at a local market. Like any
conscientious individual the two realised something had to be done, and in 2014,
they started a crowdfunding campaign to bring the wasted fruits and vegetables
back to the consumer with their own soup line. The campaign proved a massive
success and the soup, made with rescued vegetables, is available at over 50
stores throughout the Netherlands. In fact, it was so successful that they
managed to raise sufficient awareness of food conservation to sell a whopping
6,300kg of crooked vegetables and fruits that otherwise would have been dumped.
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