Credit: THINX, Fast Company
Sorry blokes, this is an exclusively female article but the
story of this alternative to the menstrual pad is worth a read nonetheless. According
to unofficial research, women on average spend approximately seven years on
dealing with menstruation, assuming it starts at age 12 and ceases at 55. That’s
a lot of time, not to mention the sheer amount of pads or tampons dumped into
the landfill.
In an attempt to make the monthly less insufferable and more
eco-friendly, sisters Radha Agrawal and Miki Agrawal and their friend Antonia
Dunbar took matters in their own hands and created THINX, a period underwear that has won
award and its own patented technology, and – more importantly – that keeps you
clean and dry during those seven days every month. Despite its physical
similarities to the normal knickers, THINX has all the qualities to keep you
dry even when you’ve had a spill, fight bacteria with an invisible silver
treatment, hold up to two tampons’ worth of liquid, and it is leak-resistant
to make sure even your white pants are safe. The fact that THINX has a top
layer that wicks all liquid into the super thin absorption layer right beneath
it means that THINX can be worn all day long, without the need for a change
during the day. What’s more, THINX comes in three different styles (thong,
cheeky, hiphugger) with varying levels of absorbency and areas of protection, so
as to ensure absolute peace of mind.
THINX’s eco-friendliness aside, this result of the founders’
three years’ worth of research is deserving of support because, as a brand,
THINX is committed to breaking the taboo surrounding menstruation, through the
reimagination of feminine hygiene products to provide support, comfort,
confidence and peace of mind. Oh, and for every piece of THINX purchased, the
company would donate seven pieces of recyclable pads, called the ‘Afripads’, to
women in undeveloped countries to help lessen the pressure on insufficient
resources.
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