Credit: Fast Company, Pequeño Editor
If you need one more reason to get your children to read, Pequeño Editor has come up with a
solution to make reading not just intellectually beneficial, but also environmentally
educational.
Titled Mi Papá Estuvo
en la Selva (‘My Father was in the Jungle’), the book – which has been made
available in its standard format for quite a while – has recently been given a
redesign to remind readers of resource conservation. The ‘resource’ in this
case is trees, which are cut down to make books.
With each page printed with non-toxic inks and sown with
seeds of the jacaranda tree, readers of the children’s book are encouraged to
water the book cover to help the seeds germinate, before planting the book in a
garden once the seeds have sprouted. To quote Raquel Franco, editorial director
of Pequeño Editor, the book is a metaphor that “everything we read also takes
root in us and is part of our mental library, our culture, of who we are as
people”.
No comments:
Post a Comment