Thursday, 9 July 2015

Deal with Your Monthly the Eco-friendly Way

Credit: THINX, Fast Company

Sorry blokes, this is an exclusively female article but the story of this alternative to the menstrual pad is worth a read nonetheless. According to unofficial research, women on average spend approximately seven years on dealing with menstruation, assuming it starts at age 12 and ceases at 55. That’s a lot of time, not to mention the sheer amount of pads or tampons dumped into the landfill.
In an attempt to make the monthly less insufferable and more eco-friendly, sisters Radha Agrawal and Miki Agrawal and their friend Antonia Dunbar took matters in their own hands and created THINX, a period underwear that has won award and its own patented technology, and – more importantly – that keeps you clean and dry during those seven days every month. Despite its physical similarities to the normal knickers, THINX has all the qualities to keep you dry even when you’ve had a spill, fight bacteria with an invisible silver treatment, hold up to two tampons’ worth of liquid, and it is leak-resistant to make sure even your white pants are safe. The fact that THINX has a top layer that wicks all liquid into the super thin absorption layer right beneath it means that THINX can be worn all day long, without the need for a change during the day. What’s more, THINX comes in three different styles (thong, cheeky, hiphugger) with varying levels of absorbency and areas of protection, so as to ensure absolute peace of mind.

THINX’s eco-friendliness aside, this result of the founders’ three years’ worth of research is deserving of support because, as a brand, THINX is committed to breaking the taboo surrounding menstruation, through the reimagination of feminine hygiene products to provide support, comfort, confidence and peace of mind. Oh, and for every piece of THINX purchased, the company would donate seven pieces of recyclable pads, called the ‘Afripads’, to women in undeveloped countries to help lessen the pressure on insufficient resources. 

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